Marketing of bank’s products: Innovative suggestions for NCCBL

Abstract

National Credit and Commerce Bank limited is a financial institution operating in Bangladesh since 1985. After gaining license from the central bank in 1993, it became a scheduled commercial bank with a paid-up capital of Tk. 39 crore. The goal of the organization was to gather resources from inside and direct them in such a way as to strengthen the nation's industrial and trade sectors while also playing a key role in the capital market's setup. This bank offers verities of customer friendly products which are designed to fulfill the needs of their target customers. The interest rates and related charges of the products are also adjusted in a way that satisfies the customers demand. The products and services this bank offers is really excellent. The employees of this bank are friendly and cooperative with their customers. However, the bank does not use efficient marketing to promote their products and services to its target customers. They need better marketing strategies to attract and retain their customers. The bank needs to use modern as well as regular marketing methods otherwise it might fall behind its competitors. The people of Bangladesh are very much interested to know about the products and services which NCCBL is offering. The customers think that through promotional activities the bank should let their target customers know about the detailed information of their products and services which will be helpful for them to decide which product is more suitable for them.