How digital marketing helps SIMURA Fashions to effectively reach and develop communication with foreign buyers

Abstract

Bangladesh is one of the leading exporters of Ready-Made Garments (RMG) apparel. It ranks second after China in terms of global garment exports. Because of the low cost of labor, the country is able to take advantage of the situation by cutting the price, making it more accessible to buyers all over the world. Buyers from other nations prefer Bangladesh's RMG garments for sourcing because of all these favorable circumstances. SIMURA Fashions is a leading RMG sourcing company in Bangladesh. The company exports to traditional and E-commerce customers across Europe and the United States for the past five years. The paper that is being provided is an Internship Report that has been prepared as part of BRAC University's BBA Programs requirement. This report reflects my experience and knowledge in a Business to Business (B2B) Apparel Sourcing company named SIMURA Fashions. It provides an overview of the company and also its major operations and services. It contains information about how a B2B sourcing company runs, what challenges it faces, how it overcomes obstacles and challenges. The report also contains information about the procedures and strategies that the company follows in its Management, Marketing, Financial, Accounting, Operations Management, and Information system practices. This report also covers my job and duties inside the organization, as well as the problems I experienced. Who I report to, as well as the experience and knowledge I gained throughout my three-month internship.