Experiential marketing through activation of Asiatic EXP

Abstract

Being adequately fortunate to be an Executive of Client Service department of the best BTL marketing agency in the nation, Asiatic Experiential Marketing Ltd. (Asiatic EXP). The progress of this sector is getting popularity and replacing other methods of promotion rapidly. The post of Client Service Executive gives the opportunity to learn about BTL marketing especially Experiential Marketing practically. I’ve already worked in several experiential marketing activation. Among those Unnatir Utshob PH2 is the biggest one. The client was Mahindra India. There was 4 type of activation we have done in this campaign in whole Bangladesh. All the attendees got some experience from those activations. The main target of the activations was increasing the sale of tractor in the country. From this campaign there are lots of thing to learn. Especially practical knowledge of dealing with client and control the field according to the clients demand besides how to make customer satisfied. To extend the statement one might learn Business communication, corporate behavior, maintaining commitment, developing good relationship with client, leading the team and lastly managing uncertain and unexpected situations.