Consumer Satisfaction on Biscuit in Bangladesh Market

Abstract

This report is based on internship activities and works in brand marketing in “Meghna Group of Industries”. During the time period the works performed here is linked with some analysis parts. All the analysis’s help to understand market condition on Consumer Perspective of Biscuit Industry of Bangladesh. It was a report to identify customers need and demand. It varies from person to person. So it was taken a wide variety of consumers from different gender, age, occupation, income group based on some important asking. SWOT, Porter’s five forces, Pestle these were used to identify understands the internal market and external market opportunity. Then in analysis part, a research model is used. The model is consists of three independent and one dependent variable. Independent variables are Price, Quantity, Taste and the dependent variable is Intention to purchase biscuits. Here is tried to know the change in the independent variables, how much changes make for the dependent variable. On the next part SPSS analysis is done for proper research understanding and scientific numeric presentation. Where it was found, there were some impacts on the dependent variable depending on the independent variable. The later part it contains the tasks and works were performed during the internship period. The next part is conclusion, Recommendation and reference.