Analysis of zero balance project of customer experience department of BRAC Bank Limited

Abstract

BRAC Bank Limited, one of the latest generation of commercial banks started its journey on July 04, 2001 which is an affiliate of BRAC, the world‟s largest non-governmental development organization founded by Sir Fazle Hasan Abed in 1972. Though is the pioneer of SME loan in Bangladesh but the Retail Banking Division of BRAC Bank enhanced it‟s footprint day by day with a superior consciousness. The report is all about the analysis of Zero Balance Project of BRAC Bank Limited where it mentioned all the important aspects of why the Zero Balance project were initiated, it‟s frequency, target customers, the gap of this project and how to mitigate those gaps. Basically, the goal of Zero Balance project is to increase the active number of accounts, to increase non-funded income, to decrease dormant account numbers. Besides, the report is containing a brief idea about the prospects of Zero Balance projects, where it mentions about the efficiency and effectiveness of this project. Worked as an intern I have gathered different experiences in BRAC Bank which also include in this report with my job duties and responsibilities. After that, the report has some recommendation which I have realized in the time of doing internship and also preparing the report. Finally, it can be said that the Zero Balance project get the ultimate success due to its dedication, commitment and dynamic leadership of the management committee.