Critical evaluation of overall business operation of Paxar Bangladesh Ltd : A subsidiary of Avery Dennison Corporation

Abstract

This study focuses on the overall business operations along with marketing process of Avery Dennison Bangladesh. Since the company manufactures different types of labels for garment products, so the garments manufacturers or the customers are the most important determinants for the company. Hence, the responsibilities of Account Service people start with taking an order and end with the dispatch of the goods to the customer. During this time an account service, account development, supply chain and sales department needs to communicate with each and every department of the company to execute the order. The report will cover how the functional departments of the company working with each other. This study was conducted based on personal observation, experience, and perception.