Integration of digital loyalty program for hospitality industry

Abstract

The report describes the on-site employment experience that I obtained while working as an intern with Paragon Ceramic Industries Ltd for its sister concern Paragon Hospitality Management in the Digital Marketing department. This experience was valuable to me since it allowed me to get practical insights about the hospitality management. I have explained the obligations that were given to me and carried out by me under the guidance of the supervisor who was stationed on-site throughout the length of this report. In addition, the report offers a condensed overview of the organization's brands, in addition to a discussion of the major activities and strategic approaches that are utilized by other brands in the industry that are comparable to the organization's brands. In conclusion, the goal of the research project with the working title "Integration of digital loyalty program for hospitality industry " is to improve the quality of the interactions and services that are provided to the subscribers of the digital ecosystem in an effort to improve the overall customer experience in the digital ecosystem which will be used as the value added service for the customers of PCIL’s brands. The implications of the study have made an attempt to come up with vital elements associated to the usability and effectiveness of the platform in terms of providing a priority-based one-stop solution to the consumers.