Impact of the "A study on how a competitive customer management system creates an impact on increasing the brand image for online food delivery business"

Abstract

The customer management system is one of the major sections for the service provider-based organization. It is also co-related with the other department and also plays a significant role in the organization's success. Foodpanda Bangladesh Limited is so much concerned about the customer satisfaction level. I have learned that how the customer satisfaction level directly impacts on the brand image of an organization. This report contains an analysis of how a competitive customer management system impacts increasing the brand image for an online food delivery business, along with a survey. It briefly describes the necessity of customer's thoughts about professional customer service management, which is directly related to the brand image. In the end, some recommendation has been given based on the current scenario of the market.