Building brand equity and effectiveness of distribution channel of ACI Pure Salt

Abstract

I have been working as an intern in ACI Consumer Brand as a part of my BBA degree. I have completed this report within these three months staring from February to April. This report contains my working experience in the organization, my major activities, my acquired knowledge, learning, implementation of academic lesson. This report has been written in three parts successively. In the first part, there is a highlight of my overall experiences at the organization. Activities that I have done within these three month and how I made a contribution on the going marketing process of the product. Also, my job description, duties, responsibilities, timeline of my internship. The problems I have faced and recommendations to the organization to overcome those. This part illustrates, how my knowledge of the Fast-Moving Consumer Goods industry has been shaped by my experience and education, and how the business process is actually being operated and taken away by the sincere and efficient people. The second part is all about the company overview ACI Limited. Its history, business units, values, mission, visons, SWOT analysis of the company. The departments that are responsible for the whole organization to run into the market. In the final part of the paper, there is a detailed elaboration of the Brand Equity and Placement of ACI Consumer Brands product, ACI Pure Salt. This part consists of the introduction of the products, literature review, broad objective including some specific objectives where I have been trying to explain the brand building process by analyzing the findings of the survey and placement of the product by collecting data while visiting market place. Lastly, I concluded the report by stating some recommendation for the brand.