Welcome to the upgraded BRAC University Institutional Repository. We are currently organizing collections after a recent system upgrade. Homepage category counters may temporarily show lower numbers while syncing, but over 27,000 repository items remain safe and accessible. Please use the search bar to find theses, scholarly outputs, and institutional documents.

The overall market scenario of Munch Rollz

Simple item page
bracu.degree.levelUndergraduate
bracu.type.groupStudent Works
datacite.rightsOpen Access
dc.contributor.advisorHabib, Asphia
dc.contributor.authorKhatun, Rafiza
dc.contributor.departmentBRAC Business School
dc.date.accessioned2014-11-11T05:21:01Z
dc.date.available2014-11-11T05:21:01Z
dc.date.copyright2014
dc.date.issued11/8/2014
dc.descriptionCataloged from PDF version of Internship report.
dc.descriptionIncludes bibliographical references (page 76).
dc.descriptionThis internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014.en_US
dc.description.abstractThis study has been undertaken to analyze the overall market scenario of Munch Rolls distribution in Bangladesh. Surveying the consumers, it has been found that other chocolate products like Kitkat, Dairy Milk and Sneakers are slightly more popular than Munch Rolls, which can be attributed to early entry, brand awareness, better value proposition and higher perceived quality. Despite its late entry to the market, Munch Rollz has also shown steady sales and limited growth. From the survey carried out, it has been found that because of its low price, consumers often have associated Munch Rollz with slightly lower quality than its competitors. Apart from that, this study has also analyzed the sales, MR and TP data of Munch Rolls. It has been found that TPs have significant contributions in sales and MR increase.en_US
dc.description.degreeBachelor of Business Administration
dc.description.statementofresponsibilityRafiza Khatun
dc.format.extent82 pages
dc.identifier.otherID 10104156
dc.identifier.urihttp://hdl.handle.net/10361/3790
dc.language.isoenen_US
dc.publisherBRAC Universityen_US
dc.subjectBRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subjectBusiness administrationen_US
dc.titleThe overall market scenario of Munch Rollzen_US
dc.typeInternship Reporten_US

Files

Original bundle

Now showing 1 - 1 of 1
Thumbnail Image
Name:
10104156.pdf
Size:
2.78 MB
Format:
Adobe Portable Document Format
Download

License bundle

Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

Internship Report (Bachelor of Business Administration)