Analysis of analyzen from a copywriter's perspective

Abstract

According to my viewpoint the internship program is an extremely valuable program as it teaches and endows experience unto every student under the program which in turn prepares the for the corporate life which lies ahead. I applied for the position of a copywriter under a creative team for Analyzen Bangladesh which is a marketing agency in Bangladesh and also the oldest marketing agency in Bangladesh. The topic of my report for the internship program was “Analysis of Analyzen from a copywriter's perspective”. This report was prepared on the perspective of the three months of practical work from home experience I completed in Analyzen. This internship program not only taught me about the life at a marketing agency but also taught me how to function as a part of a creative team pushing out contents, content plans and pitches for potential clients on a daily basis. Analyzen has a very democratic setup. The client servicing team and the account teams takes the responsibility of handling the clients such as the acquiring of clients, content, marketing strategies and types of actions they will take. The media planning and finance team is in charge of the budget handling and what kind of budget is available for the client and also handles the payment from clients as well. The Human Resource department as the name suggests is in charge of handling the employees and the board of directors handle the entire company and lastly the creative team which is the heart of the entire process, they pump out everything necessary for the company to run. These teams work in unison as there are multiple creative teams which the client servicing teams choose to work with. The client servicing team has to collaborate with the client acquiring and accounts team. The company has the goal to expand as international clients are acquired and to make become a benchmark and cornerstone in the Marketing Industry by using their resources to the fullest and top most potential. Which will create contents which will be pleasing and memorable in the public’s mind. The need to satisfy the clients is a must for the company as well.