Impact of mobile financial services on financial inclusion of Bangladesh: A case study on Nagad Ltd.

Abstract

As a requirement for the completion of the Bachelor of Business Administration (BBA) program, this report is prepared after a 3 months internship at Nagad Ltd. on “Impact of Mobile Financial Services on Financial Inclusion of Bangladesh: A Case Study on Nagad Ltd.”. The general responsibilities assigned to me as intern of business strategy is described here as well as the challenges and learnings received throughout the internship period. An overview of Nagad Ltd. as the second largest fintech company of the country is described in this report as well as the management, marketing practices, recruitments process, operations, different services offered by the company. In order to find out the company’s contribution in the Mobile Financial Service (MFS) industry of Bangladesh and the activities to increase financial inclusivity, different types of analysis are conducted; a comparison between Mobile Banking and Mobile Financial Service being the first one give idea of the growth of the Mobile Financial Industry of the country. Some estimated figures are derived from the company insiders to give a clear picture about the company’s service wise monthly transaction and monthly contribution in the industry. Lastly to find out if the company is properly reaching its ‘potential customer base, to gather customer’s opinion, perceptions about the services offered by the company and attitude towards the acceptance of services provided by Nagad Ltd. an in-person survey was conducted among random 40 people. Finally, some limitations and are drawn from the study and some recommendations are suggested to improve the company’s service.