Public relations activity of Prime Bank Limited & it’s role in creating brand awareness

Abstract

Public Relations promotes any Brand in such way that ended up by creating Brand Awareness. Awareness about a brand means customers have interest in my product and service and they can easily recognize my products and service in the market. Now a day’s promoting a product or service with the help of PR tools is very famous as it contributes to generate awareness about that particular Brand. PR is now followed by all the companies around the world that are extensively willing to generate brand awareness for them. PR has improvised a lot with passing time and generated many tools that can give more contribution towards brand awareness.PR and Branding go together to result Brand Awareness among all the potential customers. Therefore Prime Bank LTD has focused on Public Relations to create a remarkable Brand Awareness among their customers about their brand. PBL is one of the most successful bank in our country that is operating for almost 25 years. PBL has already crossed that initial stage where as a financial institution or bank they have to only focus on providing quality service and products for their customers. Now they are standing at such stage where they are in a great need to create Brand awareness for them as doing business now is really getting complicated than before. Competitors are increasing in numbers with passing time and customers are losing their loyalty towards a particular brand. Now it is the time for the bank to promote PBL as a brand to its customers because brand will survive always in customers mind. Previously PBL was doing branding but now they are applying PR in their Branding of bank. As a bank if they only confined themselves in proving service then they are going to lose their customers to their competitors as customers need something beyond than only quality service. Focusing on these facts PBL is now extensively using Public Relation tools than before. PBL has given significant concern towards Public Relations through their Brand and Communications division. PBL wants their customers to differentiate it from others and recognize it as a brand. That’s why they are applying several PR tools in their daily banking promotion. If existing customers are willing to continue their banking relation with PBL or if they themselves are going to promote the bank to others or if they could identify PBL is different from other banks then we can say the PR is able to provide the benefits that PBL is looking form it. Most importantly these benefits of PR will slowly contribute towards the Prime Banks LTDs desire to create maximum Brand awareness for the brand. This Brand Awareness will contribute towards more customers and more sell for the bank. This will eventually help PBL to earn more profit over its competitors and survive in the market securing top position.