Marketing strategies of F-Commerce Business, Shop-Up during the Covid-19

Abstract

The pandemic situation has led several businesses to change their workflow from what it normally used to be. Businesses require change dynamically to stay relevant and beneficial to the customers they cater. My research finding shows that although ShopUp is a successful startup that has grown significantly since its initiation a few years ago, it is facing significant challenges in its mission to empower its customers. Therefore, like several other businesses that have adjusted to the current pandemic situation, ShopUp too must change some of their strategies in order to stay relevant and effective and experience continual growth. By researching the relevant marketing and businesses strategies I have come up with some key alterations that are required for the business. These are categorized in terms of advertising, public relations, sales promotions, digital marketing and personal selling. My research reflects the challenges and the solutions to smoothen the journey for the business.