A case study on Lion Cinemas

Abstract

Mirza Abdul Khaled, Director of Lion Cinemas Pvt Ltd., is in a situation where he wants to grow his new business to more widespread. At present, the cinema hall is running but he wants to increase the number of customers. Lion Cinemas exhibits three types of movies which are Bengali, Hindi and English. Normally, the customers are less interested in local Movies rather than foreign movies. So, the main challenge of Lion Cinemas is to increase the number of spectators in the Local Cinema. This may lead to high profits in the business of Lion Cinemas if a high number of customers can be attracted to Local movies. It started its journey in 1930, it was closed due to some losses in 2002, later it was reopened in 2022. Though Lion Cinemas was not reestablished a long time ago, Mirza Abdul Khaled confronted that his activities were little delayed due to COVID-19 pandemic which began in 2019. Mirza Abdul Khaled should make important decisions for Lion Cinemas to find a sustainable and successful model for his business. Although the case details are very specific to the context of a developing country like Bangladesh, the general principals which are involved into this case can be applied to any kind of Cinema Hall in Bangladesh. It is not applicable through the whole worldwide Cinema Hall.