Sales strategy of affiliation program: a study on 10Minute School

Abstract

I have completed my internship from 10Minute School. I worked there as an intern in affiliation program which is under sales department. In this report, I wrote my experiences about 10inute School and I took employees opinions how their strategy can impact on the sales. 10Minute School is the largest online educational platform in Bangladesh. 10Minute School has 19440+ video tutorials, 49530+ quizzes, 1114+ notes and 1300+ blogs. They have 32 paid courses, for selling those courses they use affiliation marketing. They have affiliates partners and affiliates sell those products through online platforms and in return they got a commission. Working in affiliation program I realized and other employees believe they need to work more closely with the affiliates so that they can get more sales and we got more revenue. 10Minute School needs to contact with affiliates by phone every month to know their problems, also need to provide information like promo code, upcoming courses details etc. properly by texting, calling, mailing them so that they can get those information and work accordingly. Also, they provide promo codes to increase sale. 10Minute School provide training and send gifts to affiliates to motivate them, so that affiliates can bring more sales. In this report, I also explain how affiliate marketing helps a business and how it impacts on a business. Through affiliate marketing a business can reach to a lot of people and sale their product easily without spending lots of money. Because of affiliation many people can know about a business which helps a business grow easily and create brand awareness. Affiliation marketing is getting popular day by day, now only few companies in Bangladesh use affiliation marketing but in future many companies will use this strategy.