NOW’s implementation of the 7Ps of services marketing which led to one of the fastest-growing SMEs

Abstract

Every business graduate of BRAC business school is allowed to apply the theoretical knowledge they had acquired through the structured courses offered by BRAC Business School. The application of the theoretical knowledge is first applied through the various interactive assignments and term papers and finally internship for a whole semester. The completion of an internship is followed by a complete report elaborating the responsibilities we went through during the period of internship. I have completed my internship at NOW, a logistics solution company. The internship report is a reflection of my 3 months internship journey at the Marketing & Sales Department of NOW. The report has been made to fulfill the requirement of completing graduation from BRAC University. The report titled “NOW’s the implementation of the 7Ps of Services Marketing which led to one of the fastest-growing SMEs” has been prepared to explore the application of the 4Ps of Services Marketing which made it one of the fastest growing SMEs of Bangladesh as well as the necessary improvements that need to be made. To begin with, the report portrays my job roles and experience as a Marketing and Sales intern of NOW and how it added value to my internship program. Next, there is an organizational overview of NOW which consolidates its vision, mission, functional practices, and how it adjusts itself to the present business logistics industry of Bangladesh. The report’s topic contains the analysis and findings on how NOW’s Marketing and Sales policies work and how it is facilitating organizational growth as a whole. Finally, the report contains a few recommendations from an intern’s perspective which may help the organization to perform better. The report aims to enhance one’s knowledge and understanding about how a fast growing SME as NOW operates and sustains in the market. I hope NOW keeps on moving forward with its new purpose and ethos for the betterment of the nation and they keep on doing more CSR activities for the whole nation to grow.