Consumer behavioral intention on purchasing Omera LPG

Abstract

Omera Petroleum Limited is one of leading LPG company of the country. It started its business not very long ago but grabbed the market firmly and is on the leaderboards according to sales data. Among many competitors Omera Petroleum Limited has proved its successful stand in energy industries. In this report, first, I have discussed the company overview where I have tried to portray the total scenario of the company and its relevant sectors. After that I have stated my research question which is “Consumer Behavioral Intention on purchasing Omera LPG” where I have created a model with three independent variables and a dependent variable. Furthermore, I have done an online survey and used SPSS analysis to interpret my model with my research questionnaires. I have shown analysis with relevant tables and it followed by discussions of the findings I have received from the research. Lastly, I have provided my recommendations and what could be done in the future research as I had restrictions and limitations.