Partnership impact on integrating business strategy: a study on strategic partnership management of The Daily Star

Abstract

The Internship Report “Partnership Impact on Integrating Business Strategy: A Study on Strategic Partnership Management of The Daily Star” is originated as a partial requirement of BBA Program, BRAC Business School, BRAC University, Dhaka. This report focuses working experiences at The Daily Star. This report will give a clear idea about the activities and operational strategies of TDS. This report contains seven parts. The first part is focused on the Introduction, background of the study, objective of the study, limitations of the study. The Second part is focused on the methodology of study, scope of data, population size, sampling technique and tools used. The Third part is focused on literature review and conceptual framework. The Fourth part is focused on my job as an intern in The Daily Star. The Fifth part is focused on organizational profile. The Sixth parts contains focused on findings and analysis of this report. The Seventh part contains recommendation and conclusion of this report. In TDS, the “Partnerships Management” is being followed properly. The Business Development department of TDS prepares plans and demonstrates with other departments to maintain successful partnership to other NGO’s, educational Institutes and various organizations. In Business Development section the basic work is to enter into partnership with the events arranged by non-profit organizations like, clubs of schools, colleges, universities, corporates and NGOs.