Situation changed Covid 19! - How to retain and engage generation Y employees

Abstract

In this report I have shared my experience of working at one of the best companies in the country. As an intern at Berger Paints I have gained a lot of experience and knowledge about the real life work culture and the day to day operations of the company. I have also provided an in depth overview of the company. I have mentioned the different departments of the company and how they affect the day to day operations. I have presented how Berger Paints, operates in the paint industry in Bangladesh and have also provided a SWOT analysis. Finally I have picked a research topic related to the field I have majored in which is Human Resource management and have tried to research about the retention and engagement of the employees of a particular generation. My topic emphasized particularly on Generation Y. I managed to interview five participants and based on their answers did a thematic analysis which helped me come up with some difficulties and solutions in the retention and engagement of Generation Y employees. Upon further analysis I found that my findings have aligned with previous reports by researchers. Hence I could finally complete my research and come up with references for future researchers based on the limitations and difficulties I have faced.