Performance of Eskaton branch in BRAC Bank Ltd.

Abstract

I have prepared my internship report based on the three month long internship program that I had successfully completed in BRAC Bank Limited under customer service of New Eskaton Branch from 01.10.2011 to 31.12.2011 as a requirement of my BBA program on BRAC Business School, BRAC University Bangladesh. The topic mostly is about the performance evaluation of BARC Bank Eskaton Branch. Besides I describe about various products & service and remittance related much information present in this report. Overall remittance operation and procedure show in this report. I also included general banking operation of BRAC Bank Limited. I have worked in Customer Service of BRAC Bank Limited and I observed that how the employees satisfy customers needs and besides I collected data for report. The first part of the report different aspect of the report like methodology, origin, objective etc of the report. Chapter 2 is the organization part, in this section, the detailed background of BRAC Bank Ltd has been provided. This section looks into the different aspects of the bank starting from the mission, vision to the business and functional units of BRAC Bank Ltd. The next chapter is the job part. In this section, I have put forward my job description as an intern in Eskaton Branch. The different tasks that has been assigned to me, how the task were done etc. The next part is the most important part of the report, this is the main section. Here, according to the title of the report, the overall evaluation of Eskaton Branch has been provided. The section also includes the different products that the branch provides, the branch’s competitive advantage, locational analysis, customer base etc. Finally, ratio analysis of BRAC Bank’s financial statement for the year 2010 and 2009 has been provided. Along with it a SWOT Analysis has been done to look into the competitive edge of the bank. And in the last chapter recommendation and conclusion has been done.