Role of employee behavior in CRM success: analyzing the impact of employee attitudes, communication skills and customer centric behavior on CRM effectiveness of AKSID Corporation Limited

Abstract

Leading importer and distributor of Sika building chemicals in Bangladesh, AKSID guarantees seamless logistics and effective inventory control. As well as AKSID is a construction services specialist; evidence of this can be found in its work on significant projects such as the Bangabandhu Sheikh Mujib Railway Bridge. Besides distributing Sika's goods, AKSID serves corporate customers and large projects across the country. Going forward, AKSID is still dedicated to improving Bangladesh's infrastructure by way of current initiatives like as the Niom Development Project and the Gandharpur Water Treatment SNSC. With its strong network of suppliers and commitment to excellence, overall, AKSID is a key player in Bangladesh's building industry. Besides, this report's first chapter gives a brief synopsis of my internship, including key details regarding my responsibilities, the company, and my supervisor. Additionally, it lists my duties, the company's insights I've learned, the talents I've acquired, the difficulties I've faced, and recommendations for aspiring interns. Furthermore, the hosting organization's specifics, including administration, finances, and marketing tactics, are covered in length in the second part. Therefore, I will show the results of the survey that was conducted in the third chapter.