Facebook ads have a greater hold on digital marketing of Bangladesh- an observational study on wavemaker Bangladesh

Abstract

The impact of digital marketing and brand promotion is the focus of my internship report. In this study, I will cover how an organization interacts with clients, and also how social media marketing promotes brands in achieving their objectives. This report includes an introduction of the company, background information, an overview of the topic and its operations, as well as the duties I was assigned and the obstacles I faced during my internship. In addition, diverse creative content published on various official pages, as well as customer generation through campaigns that promote the brand and have an impact on reach customers, are all topics that I will cover in my report.In addition to mobile and traditional TV and radio, digital marketing encompasses a wide range of service, product, and brand marketing methods that primarily leverage the Internet as a fundamental promotional channel. Digital marketing is also known as Internet marketing, although the two are not the same. Advertising strategy and people's lifestyles have evolved dramatically over time, and individuals now use their phones or laptops to browse social media, apps, and other digital media channels. Big businesses are responding to the shift by attempting to strike a balance between traditional and digital advertising. Marketing using social media or the internet might be a powerful weapon for any business to use against its rivals.Finally, this study includes a discussion of the effectiveness of WAVEMAKER Bangladesh's digital marketing strategy.