Merchant Management strategies to drive the acceptance of bKash payment in the emerging market

Abstract

The BBA program's internship program is a crucial component and a turning point in my professional life. Business students cannot become expert at addressing real-life circumstances through theoretical sessions alone. The goal of this research is find out the level of acceptancy of bKash payment among the customers and the merchants and the effectiveness of the merchant management team as they are working at the front line to make sure the payment services run smoothly. The student and the onsite bKash supervisor who assisted in finishing the paper throughout the internship time are introduced in Chapter 1. The advantages of the internship to the intern are also discussed in chapter one, along with the difficulties the intern encountered while on the internship. Recommendations for the organization's future interns have been given in the final section of this chapter. The subject of Chapter 2 is the organization. You can find information on the company's products, corporate strategies, marketing tactics, financial results, market trends, and competitive analysis in this subchapter. In addition, information is explained, including SWOT analysis. A general recommendation regarding the business and its culture is offered at the end of this chapter. Chapter three is about department and assigned work. The main body of the study is chapter four. The project topic, research purpose, and importance are all stated in Chapter 3. The research technique, framework, findings, and analysis are all presented in this chapter as well. The chapter ends with a summary of its general recommendations for the research topic.