Igloo: changes of consumer behavior and alternative strategies to sustain in the current pandemic

Abstract

The report is mainly focuses on the changes of consumer perception towards ice cream after the strike of COVID- 19. The current pandemic hit all sort of economic and business activities. The ice cream industry is not free from it. Igloo, the number one ice cream selling company in the country is also hit by the effect of COVID- 19. The sales have declined due the shift of consumer demand and some other factors. As a market leader their target is to hold the market share and sustain in the market without compromising with the quality and standard of the products. Igloo has developed their alternative strategies to retain their customers and cover the unpredictable losses of this year. The report is also focuses on how Igloo has incorporated necessary factors to develop the policy. As customer satisfaction is the key factor of retaining customers, Igloo has tried their best to understand the demand and desire of consumers to develop and implement their strategies.