GoZayaan and its journey to normalizing post-pandemic travelling

Abstract

The development of online tour operators has changed the traditional travel marketplace. The Asia-Pacific Region has become the most lucrative market for online travel agencies (OTAs), which are gaining popularity due to their use of innovation to appeal to a tech-savvy millennial consumer base. (Market Research Future, 2019). GoZayaan Ltd., a dominant competitor in the Bangladeshi OTA market, launched a similar but more lucrative offering in February 2020. As more and more individuals in the world are able to put aside money for fun activities, tourism is flourishing. People who have more money to spend on themselves or their families are more likely to want to go on vacation. GoZayaan is one of the largest online travel agencies (OTAs) available. In this paper, we will examine the past travel industry's struggles with COVID-19 and its subsequent sluggish but steady recovery so that business as usual may resume.