Unfolding the working processes of digital marketing in METACONNECT

Abstract

The title of this report is Unfolding the Working Processes of Digital Marketing in METACONNECT. To unfold the working process, two types of objectives have been defined here. The primary objective is- Describing the context of Digital Marketing and how to embrace this concept in our Marketing process. Three are also other three objectives- Presenting Overview of Digital Marketing, Determining the role of Digital Marketing in Business and Implementing the Concept of Digital Marketing which are secondary objectives sat for supporting the primary objective. To define the 1stsecondary objective known as Overview of Digital Marketing, Definition Of Marketing, Marketing Strategy, Importance Of Digital Marketing, Importance Of Digital Marketing For Us, Digital Marketing Domains, Branding Strategy In The Age Of Digital Marketing, Business- Branding- Marketing- Creating Customer, The Core Of Brand Strategy, Value Creation, Wow Marketing, Think- Feel-Do Model, Innovation And Creation, Permission Marketing, The 5 Permission Levels, Ethics In Digital Communication, Ethical Issue In Marketing Communication, Digital Advertising In Banglafdesh _ Display & , Internet Users & Mobile Internet Users In Bangladesh, Facebook User Growth In Bangladesh, City Wise Internet Traffic & Web Traffic By Device (Source: G&R &Statcounter), Device Page Traffic On A Typical Day And Desire Creative (Source: G&R &Statcounter) are described here. To describe the 2ndsecondary objective titled asDetermining the role of Digital Marketing in Business, Role Of Digital Marketing In Business, Brand Presence And Reach, Customer Acquisition, Customer Acquisition: Sales Funnel Approach, Customer Acquisition: Product Adoption Model, Customer Acquisition And Product (Lean Start Up), Customer Behavior Analysis, Customer Touch Points, Media Mix And Customer Acquisition, Customer Loyalty are stated here. To describe the 3rd secondary objective titled as Implementing the Concept of Digital Marketing, different Digital Marketing domains‘ concepts like Search Engine Optimization, Web Analytics, Google Adwords, Conversion Optimization, Email Marketing, Content Marketing, Social Media are illustrated here.