Identify the parameter of customer satisfaction of Grameenphone Ltd.

Abstract

Grameenphone Ltd is Bangladesh’s pioneering mobile communications company and the GSM network operator in Bangladesh is now operating its business all over the country with a subscriber base of about 50+ million. Grameenphone is the market leader in the mobile telecommunication industry of Bangladesh. Grameenphone holds almost 42% market share of telecom industry in our country. Grameenphone Ltd is a customer-driven organization whose mission is to deliver the latest in advanced telecommunication services to Bangladesh. The company offers a full array of fixed and mobile services for consumers and businesses that are focused on the unique needs of the Bangladeshi community. Grameenphone Ltd’s growth strategy is to integrate superior customer service, highest standard technology and choice of packages at affordable rates. Today’s customers are much more conscious than previous. Now they have lots of option. They can choose their product from among many competitors. So it’s getting tough for the companies to retain customer. Companies should remember one thing maximizing profit in the short run doesn’t provide the best return on investment. Organizations that focus on building their reputation are going to provide the best long term. A comprehensive survey was conducted to know about Grameenphone present position in the market, especially what is the reason behind choosing any operators, what’s the key reason for customers to think about the charging and their satisfaction of Grameenphone in comparison with other operators. Grameenphone entered the telecommunication market at first with high charging & other operators came after Grameenphone with lower tariff, Grameenphone customers who are with Grameenphone from the starting think that Grameenphone charges higher than other operators. & the new customers & potential customers are trend followers of this perception.