Welcome to the upgraded BRAC University Institutional Repository. We are currently organizing collections after a recent system upgrade. Homepage category counters may temporarily show lower numbers while syncing, but over 27,000 repository items remain safe and accessible. Please use the search bar to find theses, scholarly outputs, and institutional documents.

Effectiveness of promotional strategy of a sub-brand of Robi Udoy postpaid

Simple item page
bracu.degree.levelUndergraduate
bracu.type.groupStudent Works
datacite.rightsOpen Access
dc.contributor.advisorHaque, Shamim Ehsanul
dc.contributor.authorMd. Nahiduzzaman
dc.contributor.departmentBRAC Business School
dc.date.accessioned2015-08-23T10:02:50Z
dc.date.available2015-08-23T10:02:50Z
dc.date.copyright2015
dc.date.issued1/24/2015
dc.descriptionCataloged from PDF version of Internship report.
dc.descriptionIncludes bibliographical references (page 50).
dc.descriptionThis internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2015.en_US
dc.description.abstractThis report provides a comprehensive and strategic planning Robi. The report begins describing the company in a broad view. Then I have tried to present some important aspects of the company, like its mission, vision, various divisions of the company that is in total to provide a clear picture of the company Robi. I have also tried to provide a brief description of the organizational structure of Robi, as well as its achievements, CSRs etc. A SWOT analysis also has been included here. The most important part of the study is the promotional strategy taken by one of the renowned telecoms Robi, for its product as well as a full description about the offer, also the reaction of the target group toward Udoypromotion campaign. Finally, I have discussed about the main topic of the report, that is the promotional strategy that Robi had taken for its postpaid package, Udoy.en_US
dc.description.degreeBachelor of Business Administration
dc.description.statementofresponsibilityMd. Nahiduzzaman
dc.format.extent51 pages
dc.identifier.otherID 09304109
dc.identifier.urihttp://hdl.handle.net/10361/4265
dc.language.isoenen_US
dc.publisherBRAC Universityen_US
dc.rightsBRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subjectBusiness administrationen_US
dc.subjectRobi Udoyen_US
dc.titleEffectiveness of promotional strategy of a sub-brand of Robi Udoy postpaiden_US
dc.typeInternship Reporten_US

Files

Original bundle

Now showing 1 - 1 of 1
Thumbnail Image
Name:
09304109.pdf
Size:
1.92 MB
Format:
Adobe Portable Document Format
Download

License bundle

Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

Internship Report (Bachelor of Business Administration)