The success of BATA stores densely depend on choosing location

Abstract

Bata Show Company (Bangladesh) Ltd. first started their business in 1962 which was the first Multi National Company in our country. Now a day a huge number of people thinks Bata is a local company because of their organizational activity. They are continuously launching new programs to adopt our local as much as possible. As CSR they work with “Mojar School”, they donate educational aid; organize different competitions like Art competition. As an intern I got the chance to see the organizational workflow of an MNC, and how every department is working to keep the organization in balance. I worked under the retail department‟s Real estate Department where I had to handle to agreements of Bata. I had to work with the district managers, the landlords. Many organizations don‟t have separate real estate department, but Bata has 236 stores and many godowns and in total more than 350 landlords. Out of 236 stores only 10 stores are owned by Bata. Now, I want to add from the perspective of a general people, Bata is a company which is available every corner of our country. Now this availability depends on the rented stores of Bata, and these landlords are very much important for Bata. And for easily accessible Bata stores for customers, it needs planning for before opening new store. So, in my report basically shows the importance of choosing the location of a store for having business success as well as fulfilling the demand of the customers.