Data driven marketing and its implications: a case study on TAAGA and Noir Clothing

Abstract

This report analyses and evaluates the significance of data driven marketing in Bangladesh based on current data. Bangladesh's Data Driven Marketing is a new idea and it has become much easier since the Bangladesh government's e-commerce policy and is now popular in Bangladesh. A latest survey shows that Bangladesh is an evolving online market with a growing market of approximately BDT 2 billion. The launch of 3G and 4G mobile internet has significantly boosted the online retail market as well, which shows us the importance of online marketing, that is executed by data driven marketing. In this research paper I try to analyze the factors that could eventually make the Data Driven Marketing sector more significant and by doing so I tried to visualize the future of this sector for our country Bangladesh. The aim of this paper is to identify the significance of data driven marketing in Bangladesh. For my analysis, I have considered two companies, this first one is TAAGA and the another one is Noir Clothing. Through comparing these two brands, I will show how much data driven marketing can help any business to grow and flourish in the era of globalization.