Impact of trade program strategy on sales target achievement in Square Toiletries Limited

Abstract

Square Toiletries Limited is one of the most reputed & prestigious fast moving consumer goods manufacturer & seller in Bangladesh. It is a concern of Square Group but its functions as a separate entity. As a FMCG manufacturer it hosts 20 different brands, from skin care to household cleaning products. It has hundreds of distributors all over Bangladesh & with the increasing number of customers their market has also grown exponentially. This report will give insight of an intern’s day to day activities in Square Toiletries Limited. The sales department of Square Toiletries has recently started hiring interns to give them the view of corporate life & how a sales department of a FMCG company works. This internship program gave employee-like experience rather than an internship. Furthermore, this report will provide sight & overview on Square Toiletries Limited as an organization, its vision, mission, employee practices, their financial performance, marketing practices & many others. As an organization Square Toiletries is very flat & transparent as well as accountable. Due to good corporate practice & consumer-based products their products are competing with international brands. Moreover, there will be in-depth analysis of the trade program strategies of Square Toiletries. It will provide insight on “Impact of Trade Program Strategy on Sales Target Achievement in Square Toiletries Limited''. After conducting the research, it was perceptible that trade program strategies are a crucial part in achieving sales targets, it is used to gather the retailer's attraction as well as increase their purchase intensity to meet the sales quota. It was also seen that the sales department is not solely dependent on trade program strategies because other factors also play vital roles & trade programs always don’t result in success. However, it is an important factor which has a significant impact in achieving sales targets.