An overview on the general merchandising department of Shwapno

Abstract

Shwapno was established in 2008 under ACI Logistics Limited, with a vision to utilize the strong presence of ACIand make Shwapno what it is today, the largest retail chain in Bangladesh. The main motive of Shwapno is to reach a greater target group of people in Bangladesh and make a positive impact on their lives. That is one of the many reasons why almost every area has a Shwapno outlet and it is only expanding with days. Today, Shwapno has 70 outletswith a total retail space of more than 310,000 square feet and a workforce of over 2,500. The report is based on the research that I did on the General Merchandising Department of Shwapno. I was working as an intern under this department. The General Merchandising Department consists of six categories: Electronics & Appliances, Gifts & Toys, Home Accessories, Infotainment and Stationeries. These categories have been separated in order to put more emphasis on their quality and sales. This report consists of some updated sales and other analysis that I did to draw some conclusions. My work at Shwapno was both at the desk and on field as we were expected to visit the outlets to check on our respected categories as well as make excel sheets on all the updated data found on the server. I hope this report gives a clear idea of the work I did in these three months in Shwapno as an intern. With bounded access to internal information, I tried my best to provide as much information as possible about the GM department of Shwapno.