Brand promotion and successful marketing strategies of Dabur

Abstract

Asian Consumer Care (Pvt) Ltd, the registered name of “Dabur India” in Bangladesh is getting more popular and a trusted brand through its promotional and marketing strategies and also by providing value-added quality products to the consumers. Dabur’s Brand Promotional and Marketing Strategies are briefly narrated which have made them successful company in Bangladesh.Dabur’s marketing department actually coordinates the company in two ways; one is for new product development (launching a new product) and for the existing products which are already in the markets.Dabur’s successful marketing strategies include product strategy, pricing strategy and place and promotional strategies. Dabur’s strong and careful distribution channels have also played a vital role to be a leading FMCG in Bangladesh. Moreover, Promotional schemes of Dabur provided to its RSM (Regional Sales Manager), ASM(Area Sales Manager), TSO(Territory Sales Officer), TSE(Territory Sales Executive), Stokiest/Distributors, SSM (Stockiest Salesman), Retailers and Consumers have increased their sales volume. Promotional schemes are known to its targetted group through the chosen, selected and appropriate media.