Marchandising & Marketing

Abstract

The internship program is the pre-requisite for the post-graduation diploma in Knitwear Industry Management. This report is accomplished on the basis of long three months practical experience in different departments of Farrell Fashions Ltd. As I did my intern in Merchandising & Marketing department and this particular department gave me the great opportunity to gather knowledge and practical experience in each and every department as is related to all other department in garments industry. To ship garments all over the world FFL (Farrell Fashions Ltd.) is very well renowned particularly for its great support and hard works of all employees. In that case merchandisers play significant role to bring order from abroad communicating foreign buyers and make stagnant profits for company as well as to earn foreign currency for Bangladesh. Working closely with merchandisers I have found out how responsible they are until ship the garments. Overall a merchandiser has to keep eyes in every operation and give strong follow up to every departments. I do believe that I am very lucky as I got a huge opportunity from Brac University todo my intern in that particular department which pushed me in every door to observe the proceduremaking a garment until shipment. This report describes the functions of different departments as all departments are related to the working organogram and working procedure of the merchandising. Merchandising is the most important section in the garments industry which is comparable with the heart of the body. So, I gave my maximum effort to attain best experience so thatI can use earned knowledge towards my career prospects.