Digital transformation: new era of HR in perspective of Bata

Abstract

The main objective behind preparing this report is to critically observe the digitization process and implementation in Human Resource Management and its overall influence on organizational development of Bata Shoe Company Bangladesh. Here, I tried to relate the situations with theory based study as well as focus on the similarities & dissimilarities I found during my internship period. Bata being a global footwear company has already been practicing exemplary HR culture but it is continuously working to improvise and modernize the existing policies and structures. Out of all the footwear company producing and operating in Bangladesh, Bata is currently in the number 1 leading position based on the production capacity, revenue generation, and brand value and employee turnover ratio. During my internship I assisted in different types of HR practices there; for example recruitment and selection process, training and development, performance appraisal. I had the chance to observe how the digital transformation is contributing to redesign all the HR activities thus bringing more efficiency and promptness at work. But there are also some drawbacks for being excessively dependent on technology which I tried to address on this report. Also I found some scope of improvement where Bata can emphasize. Anyone who wishes to gain an insight of how digitization helps to stimulate the HR practices might find this report beneficial.