Conducting an analysis of the efficacy of current marketing campaigns for Tallykhata

Abstract

For my internship program, I got the opportunity to be a part of the Growth and Marketing team as an intern atTallyKhata. I have gained a lot of knowledge about online and offline marketing also other functions of marketing during my internship program. I have learned about the organization, its culture and about the people, its environment, different marketing practices etc. Chapter 1 of this report covers details on the internship, including background information about me as a student, my supervisors, and the duties I was responsible for during these three months at TallyKhata. The company and its various departments, products, units, etc. were then covered in the second chapter. In the third chapter, I explained my research question, goals, and findings. I also offered some recommendations based on the findings that were problem-based. Due to the importance of marketing, this topic was the focus of the marketing campaign. This report covers the company's methodology as well as the difficulties and limitations encountered in the process. In addition, this study also detailed some of the issues resolutions. Although I have given a lot of effort to provide a general understanding of the company and its business operations, some sensitive and confidential topics had to be left out due to prohibitions on disclosing company information.