Importance of communication in determining retailer-supplier relationship quality: a relationship marketing approach

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dc.contributor.authorAziz, Md. Tareque
dc.date.accessioned2016-09-19T04:36:57Z
dc.date.available2016-09-19T04:36:57Z
dc.date.issued2012
dc.descriptionThis article was published in ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT [© 2012 ELK's International Journal of Marketing] and the definite version is available at : http://www.elkjournals.com/journalcurrentissue.asp?JType=EAPJMRM&VType=3&IType=1 The article website is at: http://www.elkjournals.com/en_US
dc.description.abstractIn this article the author has identified the importance of communication in determining retailer-supplier relationship quality from retail perspective. The author conducted a comprehensive literature review and portrayed the necessities of communication in assessing relationship quality between the retailers and their suppliers.en_US
dc.description.versionPublished
dc.identifier.citationAziz, M. T. (2012). Importance of communication in determining retailer-supplier relationship quality: a relationship marketing approach. ELK’s International Journal of Marketing, 3(1), 57–61. Retrieved from http://www.elkjournals.com/en_US
dc.identifier.issn2349-2317 (online)
dc.identifier.issn0976-7193 (print)
dc.identifier.urihttp://hdl.handle.net/10361/6403
dc.language.isoenen_US
dc.publisher© 2012 ELK's International Journal of Marketingen_US
dc.subjectMarketingen_US
dc.titleImportance of communication in determining retailer-supplier relationship quality: a relationship marketing approachen_US
dc.typeArticleen_US

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