Importance of communication in determining retailer-supplier relationship quality: a relationship marketing approach
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© 2012 ELK's International Journal of Marketing
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Aziz, M. T. (2012). Importance of communication in determining retailer-supplier relationship quality: a relationship marketing approach. ELK’s International Journal of Marketing, 3(1), 57–61. Retrieved from http://www.elkjournals.com/
Abstract
In this article the author has identified the importance of communication in determining
retailer-supplier relationship quality from retail perspective. The author conducted a comprehensive
literature review and portrayed the necessities of communication in assessing relationship quality
between the retailers and their suppliers.
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Description
This article was published in ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT [© 2012 ELK's International Journal of Marketing] and the definite version is available at : http://www.elkjournals.com/journalcurrentissue.asp?JType=EAPJMRM&VType=3&IType=1
The article website is at: http://www.elkjournals.com/
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Article