Welcome to the upgraded BRAC University Institutional Repository. We are currently organizing collections after a recent system upgrade. Homepage category counters may temporarily show lower numbers while syncing, but over 27,000 repository items remain safe and accessible. Please use the search bar to find theses, scholarly outputs, and institutional documents.

Importance of communication in determining retailer-supplier relationship quality: a relationship marketing approach

Thumbnail Image

Date

2012

Publisher

© 2012 ELK's International Journal of Marketing

Authors

Full item page

URI

http://hdl.handle.net/10361/6403

Citation

Aziz, M. T. (2012). Importance of communication in determining retailer-supplier relationship quality: a relationship marketing approach. ELK’s International Journal of Marketing, 3(1), 57–61. Retrieved from http://www.elkjournals.com/

Abstract

In this article the author has identified the importance of communication in determining retailer-supplier relationship quality from retail perspective. The author conducted a comprehensive literature review and portrayed the necessities of communication in assessing relationship quality between the retailers and their suppliers.

Keywords

Marketing

Description

This article was published in ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT [© 2012 ELK's International Journal of Marketing] and the definite version is available at : http://www.elkjournals.com/journalcurrentissue.asp?JType=EAPJMRM&VType=3&IType=1 The article website is at: http://www.elkjournals.com/

Publisher Link

Department

Type

Article

Collections

Journals Articles