The treasury functions and analysis of financial performance of Banglalink

Abstract

Banglalink Digital Communications Ltd. is the second largest telecom service provider in Bangladesh. Since its inception in 2005, the company is successfully catering the market niches with unique and economic products offering. It started business under the brand name ‘Banglalink’ in 2005 and now the Russian telecom giant VimpelCom is the parent company of Banglalink. It is growing everyday from the day it started its business in Bangladesh. Now, it has over 29 million subscribers all over the world and the company provides services like 3G, Value added services, Mobile financial services and so on. Currently it has market share of 26% among all the telecom companies. The vision of Banglalink is ‘To understand people’s needs best and develop appropriate communication services to improve people’s lives and make it simple’. To achieve this vision there are certain missions that Banglalink pursues. The missions of Banglalink are segmented approach in terms of products and services, delivering superior benefits in every phase of the customers’ experience (before, during and after sales) and creating optimum shareholder value. This report is prepared on the treasury functions and the financial performance of Banglalink. Excluding the introductory part this report is divided into five parts. The first part will provide an overall idea about Banglalink. The second one will describe the internship experience in the treasury unit of Banglalink. The third part will give an idea regarding major treasury functions those are conducted in Banglalink. The next part of the report shows an analysis on the financial performance of Banglalink over the past years and there was a comparison made between Banglalink and its counterpart Grameenphone based on the financial performance of the company. Lastly, there are some recommendations provided those can help the company to improve its effectiveness.