Exploring the effectiveness of talent acquisition and employ branding of BRAC Bank LTD

Abstract

This internship report gives a general summary of BRAC Bank Limited's initiatives in employer branding and talent acquisition. The success of these tactics is evaluated by the study through an analysis of information gathered from managers and job candidates. The results show that job candidates were previously aware of BRAC Bank Limited as an employer, with advancement in career potential serving as the primary draw. The company's founding principles and work criteria were clearly articulated during the recruiting process. The bank's organizational culture and principles, as well as its emphasis on staff training and development, attracted candidates. Managers considered the talent acquisition strategy, which relied on internet platforms and job portals for recruiting, was quite successful. Strong business principles and competitive remuneration packages were regarded as crucial elements in building the employer brand. Technical evaluations, behavioral interviews, and onboarding programs were all part of the recruiting process to determine applicant appropriateness and guarantee a great employment experience. Opportunities for professional progression, attractive compensation and benefits, and recognition and incentives programs were prioritized by BRAC Bank Limited in order to retain and engage workers. Based on these conclusions, it is advised that BRAC Bank Limited keep putting emphasis on career development possibilities, spending money on thorough onboarding programs, and concentrating on staff training and development. The bank may improve its reputation as a top employer by putting these suggestions into practice.