Post offer analysis and evaluation of SSG

Abstract

There are lots of electrical manufacturing companies s are operating in Bangladesh. Among all of the companies SSG is the most popular company for their better value and quality of product providing to customer. SSG is now the leading electrical and electronics manufacturing in the country with more than 350 distributors, around more than 200 dealers all over the country. SSG has also generated direct and indirect employment for a large number of people over the years. Still it is considered that the SSG is in growth stage. Financially the SSG is the highest revenue earned company among the lighting manufacturing industry. With this report mainly focused on the different offer analysis and their evaluation through standard and company policy technic to evaluate the offer for effectiveness and ineffectiveness. And with this analysis the cost of offer is also analyzed for better identifying effectiveness and ineffectiveness. A sustainable business and mission requires effective planning and business management through market analysis. Post Offer analysis and evaluation is a useful management tool that will improve management understanding of current sales trend and next movement for the market over time, and provide key indicators of organizational performance. Managers will use this techniques to pinpoint strengths and weaknesses from which strategies and initiatives can be formed for the further/upcoming offer to capture the market. So I do believe overall the report is contained about full of information about offer analysis and evaluation techniques. Since all offer has been analyzed with very deeply and in different angle which will give 360 degree concept of the offer whether it was effective or ineffective. I have also analyzed cost versus sales per 100 unit which give idea how one offer is incurring the cost on against per Tk 100 sale.