Roles of Asiatic Mindshare Ltd. on the impact of social media marketing by ACI Pure Foods on brand awareness and customer loyalty in Bangladesh

Abstract

During my internship at Asiatic Mindshare Limited, I authored this paper as part of my responsibilities in client service. This report was created using data from a survey and my observations. At the same time, I was employed by this company with the help of primary data from surveys and secondary research from the Internet. Throughout my time there, I assisted fellow teammates with content creation, campaign planning, accounts for clients, portfolio administration, community management, and content development. Through this report, I hoped to discover more about how Asiatic Mindshare Ltd.'s clients are adapting due to their use of digital marketing. The information is divided into three sections, each with multiple subsections. The first section summarizes my experiences during my internship at Asiatic Mindshare Limited. The organization section makes up the second half of the report. Here, I assembled every available data regarding the business with the assistance of my team members and supervisor. In addition, I have incorporated Porter's Five Forces analysis and a SWOT analysis in this section. The final report is the project section, which includes my survey, research findings, and observations. I administered an internet-based questionnaire to a total of 30 individuals. During my duties, I carefully observed how things operated and the significance of even the minute details. Finally, I developed a last speculation and a few suggestions.