New approach towards PR and communication

Abstract

This report gives a whole new picture of one of the leading telecommunication company of Bangladesh, which is Banglalink. Starting from the background and its functions, all the important features of this company is elaborately explained here. As I had the privilege to work in one of the most important department of this company, it was a great honor to be able to work as a part of it. Since I had the opportunity to work in the core marketing department, this report will be mostly focusing on how the PR team of marketing department works. Besides, through this report I have tried to find out new approach towards marketing’s PR and communications team. Apart from that, the organogram of the company as well as the organogram of the marketing department have been highlighted along with some of the key function of the marketing department. Mostly how PR and communication is responsible and convey the company and its products information to its customers are focused and elaborately included in this report. Seeing the functions and activities of the PR and communication, need of new approaches towards it could be incorporated along with the current ones. After drawing all the important factors of PR and communication and their functions, some feedback and implementations are also needed to improve some of their internal activities, plans and workflow.