Connecting dots: Bangladesh internet week 2015

Abstract

Brands are mostly relying on traditional media but they are shifting towards the digital media. Advertising methods have been changingprofoundly to cope up with the changing media preferences by the target audiences.Communicating with the right audiences with the right source has been always a great challenge for advertising agencies. Country like Bangladesh is still trying to cope up with all the changes. Though many brands are not still taking the digital platform seriously enough, digital marketers are working hard to make client understand and encourage the usage of digital media platform more and more. BASIS, ICT Division of Bangladesh Government and Grameenphone came together with one goal to create ten million new Internet users through an Internet festival and let the people of Bangladesh know how far we have come.For this endeavor, they had to choose digital media as their main source of communication to reach the target group Ogilvy Bangladesh has been working with the diverse media for a while by fulfilling the client needs and demand. The report will disclose the process used by Ogilvy & Mather in utilizing the digital media in a dynamic way.