Digital publication and outsourcing marketing strategies: a study on Tech Cloud LTD

Abstract

The internship report is based on outsourcing activities and marketing strategies of Tech Cloud LTD. TCL is located in Baridhara DOHS, Dhaka. Moreover, it contains the overview of the functions and operations of TCL and the tasks that have been performed by me as an intern during this three months period of time. The main job of TCL is graphic designing, which includes handmade clipping paths, masks, flyers, brochures, newspaper ad, packaging design, illustration and other photo editing services. There is a studio of 200 plus graphic designers working 24/7, the graphic designers are maximum four to five years experienced who are efficient and effective and are focused on client satisfaction by providing the clients with high end customized services. The studio runs on three shifts, there is morning shift, day shift and night shift. Fifty workers work in each shift, so this is how the company operation goes on 24/7. Mr. Sheikh Jafar Tarique and the marketing team, which includes the marketing executives and the senior marketing manager, bring in the clients and takes job from the clients. The job is then passed to the studio; the studio completes the job according to the instructions given by the client. The job is then passed to Mr. Sheikh Jafar Tarique, who then submits the job to the client. Then the client pays for the job done through Pay Pal, Bank Account (UK) or other convenient mode of payments. That is mostly how the company runs. Furthermore, there is an accountant who works for only TCL, who makes the invoices and send the invoices to the clients and also does other tasks of an accountant also like: making financial reports. In addition, the strategies that are used to boost up the outsourcing activities of the company more coordinated and organized in its nature. With a view to concluding my report summary I would relish to mention that there was a shortage of periods to prepare my report and there were not congruous and weighted data available to make it better fitted. But still I tried my best to make the report subsidiary to represent the marketing phenomenon of TCL which might be able to evaluate this company’s marketing positioning in more preeminent extent.