Consumer trust factor in Bangladeshi online marketplace

Abstract

The usefulness of internet has become one of the most flexible option in our everyday life. Because of the implement of online market shops, building customer relationships and long-term loyalty has recently gained attention. In this report, it tries to elaborate how brands are trying to use the online as a communication medium to boost customer relationship and gain trust. Besides this report, talks about the impact of digital marketers and brand practitioners which influence the general customers to choose an ecommerce platform or a product from the specific brand in online. It also shows the factors that are working behind to make the customers loyal to a certain market place and have a positive attitude towards the organization. It has also included how security is maintained on online market and applications, how customers are satisfied with the service also their concerns about security algorithms. This report has included some research method such as SPSS analysis and google survey data analysis to prove the validity and the authenticity of the report and lastly tries to give an overview of Bangladeshi market regarding trust factors in online market place.