Effectiveness of employee branding and Youth initiatives at Nestlé Bangladesh Limited (NBL)

Abstract

This report explores in depth the vastness of all the wings under the Human Resource function at Nestle Bangladesh Limited. I have tried to compile my experience, learning and contribution under NBL. Nestle is known to be a company of nutrition, well-being and wellness with an advanced research and development department, along with careful logistics, manufacturing and procurement control team to provide the best quality products. In this report I have captured, mainly how the company is perceived by the consumers and people in general and how the employees and internal members portray the company to the mass population. It also states how NBL’s Facebook page and Career page play a major role in their employee branding. It further explains the engagement activities NBL has in store to source out the best minds from the marketplace. The initiatives they have under the Nestle Need YOUth platform to help the youth choose and progress in the chosen career field. Moreover, I tried to reflect how the HR teams tries to maintain their global standards, policies, practices and how they make sure all the other departments function efficiently. The paper gives an overview of how the company works both nationally and internationally/globally. Finally, I have concluded the paper with certain recommendations on how they can enhance their employee branding via NBL’s official career page, by promoting the Nestle Culture.