An Analysis on the marketing activities of Social Islami Bank Limited

Abstract

Based on the Shariah’ principles, Social Islami bank LTD claims itself as a value-added financial institution which was established in 1995 and is committed towards providing quality banking services as well as maintain good customer relationship. With 168 branches all over Bangladesh, SIBL is considered as an established commercial bank in Bangladesh. SIBL has been able to operate effectively due to its policy and management system who monitor the actions of the bank. The marketing practices of SIBL has helped it promote the services to the customers. The report aims to do an analysis on the current marketing activities of SIBL. A brief analysis has been also done on the banking system of SIBL as well. The report further was directed to find out the drawbacks that SIBL faced compared to the competitors due to lack of effective marketing. Moreover, a survey has been conducted to get the opinion of people regarding SIBL and its marketing policies. Through the analysis, the aim was to discover areas where effective marketing could be helpful and the problems with the current marketing strategies.