Down falling of a rising Fm radio industry and how Radio Foorti 88 fm mitigate crisis and overcome situation

Abstract

Since the inception of broadcasting medium, Radio technology was the earliest development that used for military or defence people to communicate with longer distance. In the earliest twenty century radio became one of the major communication channels for mass people via a transmission station. In Bangladesh, during liberation war, Radio was the only medium of news broadcasting and entertainment. It plays a great role to motivate our freedom fighter and helpless people of Bangladesh in 1971. By the development of human civilization, this technology has replaced by the digital medium. In today’s world this digital technology is controlling various types of media platforms. In our country, Bangladesh Betar that is a Government owned station started with several broadcasting stations from the Capital of Bangladesh namely Dhaka as well as Port City Chittagong. After launching private station, in 2006 Radio Foorti became one of the largest and biggest name in the FM industry. Radio Foorti in Bangladesh shows an immense growth in this sector. Bangladesh government has allowed many licenses to new parties for radio stations where 60 community radios established by 2013. Popular stations are Spice, Dhaka FM, Jago FM, Radio Bhumi, Radio Amber became most famous to the young generation in Bangladesh. In today’s world, Facebook, YouTube, Instagram or Spotify provided a convenient service to the users and this has an impact on the Radio Industry. In addition, now young people want to spend their time with their MP3 or iPod for music. Moreover, mobile applications, games and other digital platform create an impact on the listener. All these creates a huge challenge to the FM Industry and Radio Foorti took the challenge and they always come up with a new solution.